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Wednesday, 16 April 2025

EV Startups in India to Watch in 2025: Innovation on Wheels

India’s automotive sector is undergoing a dramatic transformation, with electric vehicles (EVs) poised to take center stage in the coming years. With the government's push for sustainability and the growing awareness of climate change, EV startups in India are driving innovation like never before. As we look ahead to 2025, several of these startups are setting new standards for electric mobility, offering cutting-edge technology, affordability, and unique business models.

In this article, we’ll explore some of the most exciting EV startups in India that are leading the charge into the future of transportation. From electric cars to two-wheelers and charging infrastructure, these companies are reshaping the way we think about mobility.

1. Ather Energy: The Future of Electric Two-Wheelers
One of the most talked-about names in the Indian EV space is Ather Energy, a startup that has already captured the imagination of electric vehicle enthusiasts with its innovative electric scooters. Founded in 2013 by Tarun Mehta and Swapnil Jain, Ather Energy has established itself as a frontrunner in the Indian electric scooter market.

Innovation and Business Model

Ather Energy's flagship products, the Ather 450X and Ather 450 Plus, are electric scooters designed with premium features like touchscreen displays, navigation, over-the-air software updates, and advanced connectivity. What sets Ather apart is its focus on building a complete ecosystem for EV users. 

The company has developed its own charging infrastructure called Ather Grid, which is one of the largest fast-charging networks for electric scooters in India (Learn more about Ather Grid).

Ather’s battery management system and smart charging technology make its scooters not only efficient but also safe and durable. The company aims to position itself as a premium yet accessible brand, offering a compelling alternative to traditional petrol-powered scooters.

Why Watch Ather Energy in 2025

In 2025, Ather Energy is expected to continue expanding its reach across India, especially in tier-2 and tier-3 cities. The company’s focus on sustainability, user experience, and innovation in both products and infrastructure positions it as a leader in India’s growing electric two-wheeler market. As more consumers switch to EVs, Ather’s smart mobility solutions are bound to shape the future of electric transportation in India.

2. Ultraviolette Automotive: Pioneering High-Performance Electric Bikes

Another exciting startup on the Indian EV scene is Ultraviolette Automotive, a company that is taking the electric bike segment to a whole new level. Founded in 2016 by Narayan Subramaniam and Niraj Rajmohan, Ultraviolette focuses on designing and manufacturing high-performance electric motorcycles.

Innovation and Business Model

Ultraviolette’s flagship product, the F77, is an electric sports motorcycle designed to offer exceptional performance, agility, and range. The F77 boasts a top speed of over 150 km/h, making it one of the fastest electric motorcycles in India. It comes with an impressive range of over 150 kilometers on a single charge, making it a serious contender for the performance-oriented market.

What sets Ultraviolette apart from traditional electric motorcycle manufacturers is its commitment to combining cutting-edge technology with high performance. The F77 is equipped with an advanced battery management system, a revolutionary powertrain, and a modular design that allows for easier upgrades in the future.

Ultraviolette has also partnered with several industry leaders to ensure a robust charging infrastructure and improve accessibility for its customers (Read about Ultraviolette's growth).

Why Watch Ultraviolette in 2025

Ultraviolette Automotive is positioning itself as a key player in the premium electric motorcycle market. With a growing demand for high-performance electric vehicles, especially among young professionals and enthusiasts, the company is expected to attract a significant share of the market in 2025. As electric motorcycles continue to gain traction, Ultraviolette’s focus on performance, innovation, and sustainability makes it one of the most exciting EV startups in India.

3. Yulu: Revolutionizing Urban Mobility with Electric Scooters

In the world of urban mobility, Yulu is making significant strides in transforming the way people commute. Founded in 2018 by Amit Gupta and Vaibhav Khandelwal, Yulu is an electric scooter-sharing platform that aims to reduce congestion and pollution in India’s crowded cities.

Innovation and Business Model

Yulu operates on a mobility-as-a-service (MaaS) model, where users can rent electric scooters for short trips through an app-based platform. The company’s electric scooters are designed for short-distance travel, making them perfect for commuting in congested urban areas.

What sets Yulu apart is its commitment to sustainability. The company’s electric scooters are powered by rechargeable lithium-ion batteries and are built to be eco-friendly. Additionally, Yulu’s partnership with Bajaj Auto to launch Yulu Miracle, a purpose-built electric vehicle, demonstrates its vision to create a sustainable, shared mobility ecosystem (Yulu's new vehicle launch).

Why Watch Yulu in 2025

As urban mobility becomes increasingly important, Yulu is well-positioned to lead the charge in India’s electric scooter-sharing market. With more cities embracing electric mobility and the growing demand for cost-effective, eco-friendly solutions, Yulu is expected to expand rapidly across Indian metros and beyond. By 2025, Yulu aims to be the go-to platform for shared electric mobility, especially in tier-1 cities.

4. Simple Energy: Bringing Affordable Electric Cars to the Masses

One of the emerging players in the Indian electric car market is Simple Energy, a startup that is focused on bringing affordable and practical electric cars to the masses. Founded in 2020 by Suhas Rajkumar, Simple Energy aims to offer a sustainable alternative to traditional petrol-powered vehicles.

Innovation and Business Model

Simple Energy’s upcoming product, the Simple One, is an electric car designed with simplicity, performance, and affordability in mind. The car features a sleek design, a range of 300 km on a single charge, and fast-charging capabilities. Simple Energy has focused on building a vehicle that offers an eco-friendly, high-performance alternative without compromising on safety or comfort.

The company is also working on creating an extensive network of fast-charging stations and is developing its own technology to ensure its vehicles offer the best performance and user experience (Simple Energy's electric car launch).

Why Watch Simple Energy in 2025

With an ambitious roadmap to deliver affordable electric vehicles to a wide audience, Simple Energy is set to disrupt the Indian electric car market in 2025. By focusing on affordability, simplicity, and performance, the company is well-positioned to become a major player in the Indian EV space, especially as consumer awareness and demand for electric cars continue to grow.

Conclusion: A Bright Future for EV Startups in India

India’s electric vehicle market is primed for growth, and EV startups are at the forefront of this revolution. Whether it’s Ather Energy transforming two-wheelers, Ultraviolette redefining performance, Yulu shaping urban mobility, or Simple Energy bringing electric cars to the masses, these companies are proving that innovation and sustainability go hand in hand.

As we look ahead to 2025, India’s EV sector is poised to play a pivotal role in the country’s push toward a greener and more sustainable future. With advancements in technology, growing infrastructure, and a favorable regulatory environment, the next few years will be crucial in determining which startups will lead the charge in the electric mobility space.

For investors, entrepreneurs, and consumers, keeping an eye on these trailblazing startups will offer invaluable insights into the future of transportation in India. The electric revolution is here, and it’s set to change the way we think about mobility — on two wheels, four wheels, and beyond.

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